Our Data Solutions.

Measure what matters.

Data for the sake of data is of little use. We shape our approach around the needs of each project — selecting the right tools, metrics, and methods to measure what matters, and translating it into actionable insight.

Our Tools.

From numbers to insights.

We use a suite of proven methods — digital, observational, and spatial — applied individually or in combination depending on the needs of each project. This flexible approach ensures the right level of evidence, at the right scale, to generate meaningful insight.

AUTOMATIC COUNT DATA

Continuous, sensor-based monitoring capturing pedestrian and active mobility volumes, flows, patterns, and change over time. Delivered through a cloud platform with interactive dashboards, maps, and reporting.

SPATIAL & PERFORMANCE MAPPING

Desktop and site-based analysis of land use and public space, quantifying private property, streets, parking, footpaths, cycleways, and open space to understand how urban structure supports or constrains activity.

OBSERVATIONAL COUNT DATA

On-the-ground studies measuring movement, activity, dwell, and user demographics, providing deeper insight into behaviour, experience, and place performance.

Our scope.

Better decisions, better returns.

From the scale of a city to the scale of a seat, our work supports the people and organisations responsible for shaping, managing, and investing in urban centres.

Wherever people interact with place, we reveal what’s really happening and what to do next.

  • Pedestrian / Micro-mobility Counts

    Origin / Destination Mapping

    User Perception & Demographic Audits

    Pedestrian Environment Review System (PERS)

    Safety & Walkability Audits

    Retail Footfall Counts

    Tracking / Desire Line Mapping

    Before & After Surveys

    Temporary / Pilot Evaluations

    Infrastructure Mapping

    Public Life & Public Space Audits

  • Local & regional councils;

    Town centre & place managers;

    Urban designers, architects & planners;

    Private developers, property owners & business associations;

    Transport & active mode teams;

    Individuals & community groups; and

    Change makers focused on shaping better places.

  • Aecom

    Auckland Council

    Auckland Transport

    BoffaMiskell

    Dunedin City Council

    Jasmax

    Marlborough District Council

    Nelson City Council

    Queenstown Lakes District Council,

    Waka Kotahi

    Wellington City Council

Our track record.

What our clients are saying.

  • “Clear, reliable data that helped us understand how people were actually using the space. The insights were practical and easy to apply.”

  • “The combination of on-site observation and sensor data provided a level of detail we wouldn’t have captured otherwise.”

  • “Professional, well organised, and easy to work with. The data gave us a strong evidence base for planning and decision-making.”

What next?

Explore case studies.

Request a call back.